Outbound for B2B SaaS with a $5,000 deal
500 leads a month go to an AI SDR paid per booked meeting. What does one closed deal cost?
- Monthly bill
- $7,500
- Cost per meeting held
- $214.29
- Cost per deal closed
- $2,142.86
- Cost per $1 of value
- $0.43
Calculation
| Step | Price | In | Rate | Out | Cost | Share |
|---|---|---|---|---|---|---|
| Sample AI SDR Lead, then meeting booked | $150 per meeting booked Estimate | 500 | 10% Study source pending | 50 | $7,500 | 100% |
| Getting booked meetings to show up Meeting booked, then meeting held | Gap: no outcome-priced offer | 50 | 70% Study source pending | 35 | n/a | n/a |
Not in the total, because unknown. Sample AI SDR: platform fees.
Your own steps after that
| Step | Conversion | Volume | Cost per event |
|---|---|---|---|
| Deal closed | 10% | 3.5 | $2,142.86 |
Value at the end of the funnel: $17,500 a month.
Gaps
- No outcome-priced offer takes meeting booked and delivers meeting held. Nearest fixed-price option: Meeting reminder tool on a fixed monthly plan, cost unknown and not in the total.
If things change
| Scenario | Monthly bill | Per outcome | Per $1 of value |
|---|---|---|---|
| As entered | $7,500 | $214.29 | $0.43 |
| Success rate down 20% | $6,000 | $267.86 | $0.54 |
| Volume ×3 | $22,500 | $214.29 | $0.43 |
| Minimum kicks in No offer in this stack has a minimum | n/a | n/a | n/a |
Assumptions
- Leads are your own, so they cost nothing in this calculation.
- 10% of held meetings close at $5,000.